3 Mins Examine
1 of the greatest strategies to lessen our manner footprint is to increase the lifespan of our outfits. But not all of us know how to mend our favourite tee or vintage trousers. Locating the appropriate tailor and likely to the shop just finishes up as a further chore on our in no way-ending to-do listing. That’s why Josephine Philips built Sojo.
Sojo has been dubbed the Deliveroo of clothing repairs, generating it super convenient for any individual to pick to change, mend and correct their attire in its place of throwing them out. It basically rids us of all excuses like “there’s no time” or “it’s also difficult”, producing the sustainable choice easy.
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Deliveroo of alterations
Recent university graduate Phillips arrived up with the thought on her personal sustainable trend journey. She was selling her preloved objects on Depop and slipping in really like with vintage finds at the secondhand charity retailer. But many of these products had been worn down—some had damaged pockets, many others were not quite the ideal dimensions.
Phillips ended up amassing a whole pile of clothing that she wished to provide to a seamstress, but under no circumstances pretty bought round to it. Which is when the younger entrepreneur resolved to develop an app to make repairs uncomplicated.
“What I required was a really quick and inconvenience-totally free way for me to get my apparel altered and repaired,” she says. Soon following, Sojo was born. Obtainable on Google Perform and Apple’s App Shop, the app launched in London back again in January 2021, just after Sojo graduated from the King’s 20 accelerator program.
How does it get the job done?
When end users have registered on the app, they can find and buy what type of perform needs to be finished on their clothes—just like ordering a food on a food items delivery platform.
Then, a person of Sojo’s bicycle riders will appear to accumulate your clothing in the selected time. The rider drops it off at a community seamstress or tailor to do the repair service or alteration. Following it’s done, the rider will decide on it up and deliver it back again to you at your selected site and time.
There’s a £3.99 delivery payment that will come with every single get, which contains select-up and drop-off. But Sojo, in line with its conscious branding, suggests it’s significant to address a realistic wage for their riders, who get paid £9 per hour. Which is bigger than the average food items shipping and delivery platform, with some riders earning as little as £2 an hour.
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Enlargement on the horizon
Though Sojo is at this time only out there to London people inside Zone 1 and 2, the startup is arranging a “quick and quick expansion”.
“We want to make absolutely sure we have labored out the kinks in the method and support very first, but once we have accomplished that we want to extend all through the total of London and then during other metropolitan areas in the Uk,” states the business.
Phillips additional that she wants Sojo to be more than an app or support. For her, turning out to be the Deliveroo of apparel repairs is 1 matter, but she has ambitions to “create a room for discussion and connection”.
The startup hopes to be ready to inspire far more folks to decide on round fashion as a result of putting out educational material, hosting workshops, or in-individual apparel swaps. It also would like to boost other fellow woman-led and Black-owned enterprises.
“We in the end hope to perform a critical portion in revolutionising people’s marriage with clothes.”
All images courtesy of Sojo.