A number of months back, I was mindlessly flicking by means of Instagram when I spotted an influencer sporting a fantastic white costume with a voluminous collar and pearl buttons. “Please can you inform us where this gorgeous dress is from?” questioned one follower. “Sister Jane!” replied the influencer. Right away I was overcome with a perception of need. I wished this costume, nay, I wanted this gown.
A brief Google unveiled that the gown was sold out and no for a longer period offered from the brand’s official web site or other on the net stockists. Undeterred, I opened up Depop, the well known second-hand searching application, and determined to see if it was there. Reader, there it was. In my size and readily available to acquire for a portion of the primary price tag. I immediately nabbed it and it arrived inside a few days. We are pretty a lot in appreciate, thank you for inquiring.
Depop, for all those unfamiliar, is a social browsing app that allows users to get and offer outfits, shoes, jewelry and a lot more. Sellers can established up their possess outlets on the platform and promptly and very easily set items up for sale. Prospective buyers, in the meantime, can follow their favorite sellers, like items and even have things prompt to them through an algorithm. In 2019, the Atlantic aptly explained it as “a small little bit eBay and a minor little bit Instagram” and that fairly much sums it up. Regardless of whether you’re clearing out your wardrobe and searching to make some quick money or working an actual company, you can make Depop work for you.
More than the past 12 months, I have done the vast bulk of my dresses purchasing on Depop. Instead than purchase new products, I have tended toward purchasing 2nd-hand or vintage apparel from Depop. Time formerly spent scrolling by way of Instagram is now spent hunting for gold on Depop. Among the things I have acquired are a vintage shearling jacket, a wool blazer, a pair of leather boots, a good-as-new Rixo dress, a handmade tie-dye T-shirt and a heavily discounted tube of luxury experience product.
And I am not the only one particular to have produced the move in direction of Depop.
26 million people
In accordance to the web site, it has seasoned triple-digit yr-on-12 months advancement in merchandise sold, new potential buyers and new sellers in Eire. “Ireland is certainly 1 of the expanding marketplaces for Depop,” suggests Marie Petrovicka, vice-president of markets at Depop. “The expansion so far has been driven mainly by natural and organic and phrase of mouth advancement in excess of the past year.”
Because the start out of the coronavirus pandemic, visitors on the application has tripled globally and it now has 26 million people. Petrovicka states that lockdowns have helped gas the progress of the app.
“At Depop, we have actually witnessed Gen Z in unique embrace resale as a way to use the more time we have all experienced on our arms, as creatively and productively as doable. What was usually thought of a time-consuming action for a lot of has turn into less complicated as we’ve all used a lot more time at home, cleaning out our wardrobes, acquiring resourceful with styling and shooting inventory – and producing some revenue in the approach, all through what has been a hard time for quite a few people today.
“And on the buyers’ side, this period of time in time has offered us all a possibility to replicate on what’s important to us and far more persons than at any time are now actively taking into consideration resale as a great value and sustainable way to categorical their individuality by style.”
As Petrovicka notes, Depop has been greatly embraced by Gen Z. Emily-Jane and Isabel Doyle from Rathgar, Dublin, started working with Depop when they ended up youngsters. “We acquired the app when we were being, like, 16 or 17 and started acquiring stuff,” suggests Emily-Jane. “With our parents’ account,” adds Isabel.
Now 21, the twin sisters operate a confirmed store (@thedoyletwins) on the platform and boast 35,000 followers. They started providing previous and unwelcome clothing in the summer months of 2019. Now they import wholesale objects from the United Kingdom and provide vintage branded garments from the nineties and noughties.
They expend about an hour a working day photographing inventory or packaging items and earn more than enough to preserve themselves likely by way of university. (Both are presently in third 12 months in Trinity College. )
“We’ve obtained a fantastic mix,” suggests Isabel. “Emily-Jane definitely runs the innovative aspect. She has often loved fashion and generally kind of dressed me. I run the figures – what we can find the money for and what we simply cannot afford to pay for, what we’re going to have to strike targets smart. We have received a good crew likely.”
The Doyle Twins are section of a local community of young vintage sellers in Eire. Other well-liked sellers on the platform contain Vintage Revamp, Classic Van Goth and Spice Vintage. “We’re in a group chat with them so we all assistance every other and give just about every other guidance,” says Isabel. “It’s a quite well-related team of people today. We just continue to be in contact, ask for tips and assistance each and every other out.”
So, why is it that Depop has confirmed so well-known amongst Gen Z?
“Number a single, it’s since individuals are concerned about quick fashion and the environmental outcomes of it,” suggests Isabel. “Number two, it’s getting to be a good deal cooler to dress in apparel and to be able to brag that you got it second hand.”
Other people are drawn to the app as it offers an choice to speedy fashion. Acquire Tara Stewart, for occasion. The DJ and RTÉ 2fm broadcaster is a winner of sustainable fashion and hosts the podcast Dirty Laundry.
A longtime person of Depop, she has picked up all sorts of unique streetwear pieces on the app from manufacturers like Louis Vuitton, Nike, Adidas, Champion and Karl Kani. As properly as acquiring on the app, she also frequently sells her very own apparel and makes use of the proceeds to fund her shopping pattern.
Considering that the starting of lockdown, she claims that she has found herself buying and scrolling by way of Depop additional than at any time ahead of. Not only does it make it possible for her to “scratch the charity shop itch” she has been missing for the very last year, but it also permits her to store sustainably.
“I try out not to invest in new if I can stay clear of it so I want to discover things on Depop. Even when I’m seeking for substantial-avenue stuff, I look for for ‘ASOS’ on Depop initially due to the fact I would instead get one thing second hand than new.
“I try out to really encourage people to consider and get a little something on there right before heading new. Never get me improper – I however obtain new stuff if I have to. But I’ll test on Depop to start with ahead of seeking new. And most of the time you will discover stuff. Of course it depends on what measurement you are due to the fact it is hard to get second hand for greater dimensions so I’m not stating it’s simple for all people but it can be effortless for some.”
As Depop continues to mature and bricks-and-mortar retailers remain shuttered, some sellers are operating to build precise companies.
Laura Faughnan is a mother of two primarily based in Newbridge, Co Kildare. She started off marketing her outdated classic garments on Depop (@la_luna_vintage) soon just after the beginning of her initial youngster. Acquiring previously worked in both equally fashion design and retail, Faughnan was a organic in good shape for the application.
“I had all of this things and a lot of it was genuinely wonderful and I didn’t want to throw it out,” she explains. “I had time, way too, simply because I experienced a small toddler and it was like a interest. It was anything to continue to keep me fast paced. It was great photographing stuff and crafting descriptions.”
For a whilst, Faughnan was quietly tipping away and selling 1 or two things a week. Then lockdown strike and shops shut. A single weekend final March, she bought seven items, lots of from first-time customers. “I was like, ‘What? How did this take place?” Very swiftly there was a shift to online.”
Depop has grown exponentially above the last 12 months, she claims. “At the get started of lockdown, I checked how lots of womenswear things ended up accessible for sale and it was 80,000 in Eire,” she says. “I checked that two times ago and it’s 360,000 objects now.”
As a final result, her company has flourished and expanded. She now resources goods from wholesalers, commonly handpicking goods by using Zoom consultations. Feel vintage attire and female blouses. What was once a passion now has the likely to improve into something even larger.
“Up until this position, it was probably a time point and I hadn’t gotten my head close to it correctly,” she says. “I am attempting now to make it into a practical business enterprise. I assume it definitely has prospective.”
Guidelines for advertising
Lights, digicam, action: On the net, your grid is your shop window. That indicates that photos are essential. Make positive clothing are presented and lit properly.
Use your phrases: Descriptions are important. Place a small TLC into them and use as many keywords as attainable to make sure that your products display up in research effects. (Just really don’t spam them with irrelevant key phrases.)
Be successful: Get back again to customers’ queries. Make absolutely sure outfits are packaged properly. Pop items in the submit rapidly. Do all that and you are going to be golden.
Suggestions for obtaining
Be particular: The much more distinct you are with your lookup time period, the additional likely you are to stumble on a little something you definitely want. Use filters to slim the look for to your favorite manufacturers, colors and dress size.
Like, like, like: Depop suggests products you could like based on factors you have formerly appreciated or searched for. Enable the algorithm out by liking merchandise that tickle your extravagant, whether you want to obtain them or not. That way you are far extra most likely to be proven things that match your fashion and aesthetic.
Make an provide: Place something which is a very little out of your selling price selection? Do not be concerned to fall the seller a line and make a realistic present. Quite a few sellers are eager to haggle if it suggests shifting stock.