It’s the new fashion range that TV star Stacey Solomon has designed to be inclusive to all women – and it has clearly been music to the ears of her fans.
For over 100,000 clamoured to get the first drop of her debut fashion range for Manchester’s In The Style – which went on sale exclusively via the brand’s app at noon on Tuesday.
Within minutes much of the first drop had sold out, with many fans complaining that items they thought they had selected vanished when they got to the basket.
Scores more took to Instagram to fume that the app “kept crashing” when they tried to process their order.
One shopper fumed: “It’s just lost my whole basket after trying to pay”, while another added: “Harder than getting Glastonbury tickets.”
When the MEN tried the app, many of Stacey’s range initially looked available to purchase, but when it came to selecting a size a message popped up to say: “Sorry hun, that item looks like it is no longer in stock.”
Other shoppers urged those struggling to “keep trying” as the app seemed to be letting some order, and not others.
In the Style’s boss Adam Frisby made a swift apology to fans on his Instagram account, blaming unprecedented demand on the app.
In an Instagram story he said: “I’m sorry for anyone experiencing issues on the app, there are over 100,000 people on the app, it’s crazy.
“The app is working but obviously it’s overloaded, so bear with it, you’ll get through, I’m speechless I’ve just never seen anything like that it’s just crazy.”
The brand also updated shoppers at 1.50pm to state that many styles had now sold out – and to warn that there would be delays to shoppers receiving order confirmation emails.
The statement said: “You guys have gone crazy for In The Style X Stacey Solomon. Despite having a huge amount of stock some styles have already sold out! We just cannot wait to see you all in the collection.”
It added: “Please be aware that due to the high demand, your order confirmation email might not land straight in your inbox. Don’t worry though, your order is very much being processed and you’ll receive your email soon.”
Stacey also apologised to fans, while thanking them for their huge support for the launch. She said on Instagram: “I am so sorry for anyone experiencing issues it is 100 per cent working it’s just a little slow because there’s just over 100,000 of you on there. I’m so emotional and teary I just love you all so much! I really hope you get what you wanted and love it when it comes!”
For those who struggled to get the Stacey fashions via the app, there is still chance for fans to get hold of the new inclusive range, which comes in dress sizes 4-28.
For a second drop is scheduled on the main In The Style website at 6pm on Tuesday.
Fans are being warned that they will need to “be quick” as fashion bosses are expected similar levels of unprecedented demand tonight too.
Fashionistas have praised the new “gorgeous” collection of 40 pieces from Loose Women star Stacey – which includes pretty floral maxi dresses, jumpsuits and trainers and accessories.
Prices start at £6 for printed headscarfs, up to £45 for a denim jumpsuit.
Popular pieces include the lemon print dresses and matching headscarves that Stacy has modelled on her Instagram account in recent days.
Earlier, TV star and singer Stacey had posted her celebrations for launching the collection at home with her family.
Stacey told fans: “I feel so grateful right now wish you were all here with us.
“Love you thank you for even making this collection come true I can’t ever thank you enough.”