Right after a collaboration with Palm Angels, Missoni hopes to conquer a new generation

Missoni’s most recent promoting marketing campaign iterates its mission to be a appropriate, cool and contemporary model, all set to conquer a new era of buyers and manner enthusiasts.

‘Life in colours’ is the identify of the Italian knitwear giant’s AW21/22 campaign, which charts a new route and eyesight below CEO Livil Proli, who was appointed last May. The marketing campaign captures the essence of an urban spirit, of authenticity and irony, in which the town will become the protagonist and produces a dialogue concerning the clothes and its multi-chromatic references.

The marketing campaign is primary up to the debut assortment of recently appointed imaginative director Alberto Caliri, and will be unveiled all through Milan Vogue 7 days coming September. A veteran of the home, Caliri worked along with Angela Missoni for 15 several years, until eventually she relinquished her designer part to chair the brand’s board rather.

Missoni not too long ago collaborated with Palm Angels, with Angela Missoni and Francesco Ragazzi acquiring a co-branded selection of 150-pieces. “I genuinely enjoy the truth that Francesco identified so a lot inspiration in our earth and that he thinks that our set up brand name has continue to a great deal to say, also to the new generations,” Missoni explained in an job interview with WWD. “I’ve constantly thought that this is the route that wants to be walked in get to strategy new generations, without the need of dropping our id, our DNA, our legendary model. I assume that a single of the techniques behind Missoni’s longevity is the actuality that it’s trans-generational and presently that’s a little something a lot more significant than at any time since what genuinely issues now is not your age, but your mentality.”

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