By Ayo Onikoyi
A lately released activity-switching app is established to revolutionise the Nigerian style sector.
Designed by trend tech small business, Catwalk Creatives Constrained, a sister enterprise of Lassod Consulting, Oyoyo will connect designers, tailors and (Aso Ofi) weavers in Nigeria with a nationwide buyer foundation.
Developed and crafted by Nigerian tech engineers, the technologically highly developed application is a digital ecosystem and marketplace that makes it possible for artisan tailors, weavers and fashion designers to build on the internet profiles enabling them to hook up with buyers nationwide and all-around the world. Each individual profile has the capability for the designer to generate seasonal or design and style-driven “look books” as properly as market their specialisms, their capabilities and advertise their signature types.
Building on the heritage of the Nigerian vogue and traditional textile field the app works by using technological innovation to harness the history of garments made and made by unique vogue designers and weavers and cataloguing them in an available format. Creating this source allows uncomplicated re-ordering and a position of reference for prospects.
Traditionally fashion artisans count on phrase of mouth and repeat consumers to improve their organizations, travelling to check out clientele to examine their specifications and obtain their measurements. The app enhances the standard tailoring functioning model by opening up the sector, taking away barriers to progress, building a sturdy on the internet existence and increasing their professional possibilities.
One particular exclusive benefit of Oyoyo is the intuitive “measurement management” function which permits vogue designers to acquire, retail outlet and transform measurements of the unique into the ideal structure. By developing this buy background it gives transparency concerning tailor and consumer and general enhances productivity and concentrations of high-quality.
Clients, or the “Oyoyo fashionistas” as the app terms them, can research, like, comment and stick to person artisans and designers as properly as hook up with them and accessibility their expert services.
On the launch, Government Chair, Lanre Sanni claimed, “This is an thrilling time for Catwalk Creatives and Lassod as Oyoyo is the very first of our solutions to start in Nigeria. I sense quite very pleased that an idea I had a couple of years in the past is now coming to fruition. Utilizing visible technologies in a very available way as a electronic market, Oyoyo will showcase local expertise on both equally the countrywide and global phase.”
Oyoyo is supported by a management crew that are primarily based in Nigeria and the British isles, Lindsay Burham-Lowes, Main Govt Officer and Religion Olaniran, Intern.
Mr Sanni also disclosed, “As most of the improvement has taken position above the previous 12 months, the pandemic has proved that regardless of the distance of the teams, we all have a common goal to triumph. The effect Oyoyo will have on the fashion sector in Nigeria is significant and opens up new opportunities which beforehand were unachievable.”
As properly as setting up the main crew, the business has just lately carried out a recruitment programme utilizing a electronic marketing and advertising crew and a company improvement staff. The company is eager to prolong this further more and gives a thorough internship programme to produce expertise in the location.
Lanre Sanni discussed,
“It is our mission to generate sustainable commercial options through recruitment and technical innovation in Nigeria and the broader African continent. I know there is a wealth of expertise and we have formidable plans to utilise all those abilities.”
The Oyoyo app is obtainable on Android and is presently featuring a no cost membership for designers, tailors and weavers as well as other specialists running in the trend business. It will be totally free to entry for prospects.