On Sunday, Telfar, the rebellious anti-trend-with-a-funds-F model, held a news conference to announce its most recent challenge, Telfar Tv set.
The 24-hour dwell Tv station will be obtainable via an application on smart TVs. The channel will not be on YouTube or Instagram, the corporation explained there will be no way to share its programming or leave feedback.
It is not yet distinct what that programming may possibly be or when it will air, although that seems to be the point: Telfar Television is a “void,” and a “vessel” for expression by the designer Telfar Clemens and his group.
But here’s where by supporters of Telfar’s enormously well known searching baggage, the normally marketed-out Bushwick Birkin, ought to fork out near notice: Seeing Telfar Tv set might be the very best way to score a bag. Mr. Clemens is weary of bots — tired of the robots or people or robot-persons who snap up his bags only to resell them for 10 periods their first rate.
He is “here to take again each bag that the bot has stolen from us and give it ideal back again to most people in this home,” Mr. Clemens explained.
At unannounced intervals the Tv set station will air a QR code letting viewers to store the most current bag drop. The fall won’t be announced wherever else. “We can drop specifically as a lot of baggage as folks are viewing,” said Babak Radboy, the innovative director of Telfar.
This will be analyzed with a new bag condition: the duffel, a buttery leather-based cylinder with extended and short straps, imprinted with the brand’s “T” logo on its sides. Like the original Telfar shopping bag, it comes in compact, medium and big measurements.
“Wait, who needs a single?” Mr. Clemens asked at the news convention, immediately after rolling out black and white versions of the luggage on a pedestal and unveiling them like a recreation demonstrate prize, eliciting cheers and grabby palms thrust in the air. “You gotta test out TC Tv set.”