Myntra has released a new brand name marketing campaign with the roll out of advert movies starring Bollywood actors Hrithik Roshan and Kiara Advani. This is aspect of Myntra’s most recent campaign aimed at reinforcing the brand’s placement as ‘India’s Trend Expert’, featuring a superstar cast. The duo, in their individual advert movies, will drive residence Myntra’s style narrative, with their lovers from all over the country.
In the 35-second advertisement films, viewers witness Roshan and Advani staying projected as a personification of the Myntra brand, as they choose them via the brand’s value proposition one by 1, with various backgrounds and spectacular appears to be.
The narrative of the film raises aspirations for Myntra with the actors, in their respective movies, addressing an ever-growing local community of fashion lovers from all walks of existence. The two stars increase the bar on what purchasers can count on from Myntra, several notches, which include acquiring constrained editions, celeb seems to be and a handpicked curation of ethnic and western models, due to the fact nearly anything considerably less is ‘not enough’ for the trend enthusiasts who are entitled to extra and the bestRoshan appears in the film showcasing many relaxed and formal dress in models for adult men, even though Advani seems in two films, one for women’s western have on and the other for women’s ethnic dress in.
The model campaign has been designed to achieve the developing neighborhood of manner fans from all walks of existence and make trend skills accessible with the help of India’s most beloved and well known trendsetters.
The campaign delivers a brief, yet profound message of Myntra as India’s Trend Pro, leaving individuals with a takeaway: ‘If it is trend, it’s Myntra’. Moreover, the messaging surrounds Myntra’s differentiating characteristics like Myntra Studio and Picture search.